Series By Marriot

Series by Marriott™ is a global collection brand launched in May 2025 targeting the midscale and upscale segments, designed to bring independent, regional hotel brands into the Marriott Bonvoy portfolio. It offers travelers reliable, comfortable stays in strategic locations while allowing owners to retain their unique local branding and identity. [1, 2, 3]

Key Features of Series by Marriott

• Regional Focus, Global Reach: These hotels are locally relevant but connected to Marriott’s global booking engine and systems.

• Target Audience: Geared towards travelers seeking practical, high-quality accommodations in emerging markets, such as Tier 2 and 3 cities.

• The Basics Done Well: Properties focus on providing a clean, comfortable, and functional stay, including, on average, private in-room bathrooms.

• Marriott Bonvoy Integration: Guests can earn and redeem points, with members earning 5 points per \(\$1\) USD spent.

• Initial Expansion: Debuted with a significant partnership in India with Concept Hospitality Private Limited (The Fern Hotels & Resorts), introducing 26 properties.